Charlotte Farr, Head of Business Development
What are you most looking forward to about this year’s ICE London?
ICE is always an exciting time, as it enables the industry to see what innovations are emerging, as well as giving people the chance to build and develop new relationships. With the industry being so fast-paced, it’s easy for business relationships to become almost exclusively digital, rather than personal. Many of our business relationships at Colossus are with partners outside Europe, including new business coming in from the US, so it gives us the ability to meet with a significant number of our business partners in the flesh and add that personal touch to our relations.
Which products will you be launching at this year’s show?
In July, we launched our new racing pools following the expiry of the UKTote’s monopoly. Our main focuses at ICE this year will be on demonstrating how we are planning to breathe life back into racing pools with our global liquidity, patented cash-out technology and syndicates feature; all as standard features. We also look forward to discussing our upcoming launches later this year, as we launch our new esports and fantasy products with our partners in the US.
What do you think will be the general theme of new sports betting products being launched at the show?
There has been a real buzz around esports in the last year, and I expect the noise to continue at ICE and to be a real theme in the sports betting section. There is a bandwagon effect, as suppliers and operators don’t wan tto miss out on something which could become a juggernaut, in particular for tapping into a potentially huge new audience of gamers.
Which networking events particularly stand out to you this year?
There are always some fantastic events surrounding ICE, including Fire & Ice and London Baby. However, I am excited to say we are hosting our own Colossus networking event with around 150 industry contacts on the Wednesday evening. Hopefully our event will be a good warm-up act to any of our guests heading on to Fire & Ice!
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