29th May 2018
Influence Digital have been appointed by Colossus Bets, the multi award-winning pools betting operator, to ramp up their B2C social and digital strategy for the platform during the Summer of 2018. Influence Digital will use social-first content to educate existing and potential new Colossus customers on crowd-betting and their lotto-sized sports Jackpots, through a tailored content strategy and paid media approach.
This exciting appointment will see Influence Digital work closely with Colossus Bets to build audiences and brand awareness during the 2018 World Cup, and create momentum for the Premier League and sporting events moving forward.
“We are very pleased to be working with Colossus Bets and support them in introducing crowd-betting to sports fans, and being part of the social football conversation. The World Cup generates more social media interactions than any other sporting event globally, so it’s perfect timing. We look forward to helping develop their social strategy and educate sporting communities on how to get involved by, watching together, betting together and ultimately winning together.” - Gareth Currie, Co-CEO of Influence Digital.
Edward Byrne, Head of Growth at Colossus said, “We’re really excited to be collaborating with Influence Digital. Their enthusiasm, impressive concepts and experience makes them the number one digital agency to support the growth of our exciting social-first consumer business.”